Collect and Analyze All Necessary Information
Selling strategically works only when you make informed decisions from carefully analyzed and accurate information. Learning how to leverage your social selling skills by using social networking to make connections and gather leads that lead to meaningful relationships can be a great way to gather information about your potential customers.
Establish Yourself as a Credible Expert to Gain Trust
Sales professionals will have a better chance at earning the trust of their customers when they stop trying to sell them something and start trying to help them overcome their challenges. To sell strategically, sales professionals should learn everything there is to know about their customer’s industry, the unique challenges they face, opportunities for resolving these issues, and positioning your product or service as the best way to mitigate risks.
Sell on Value
When you look at the competition, you can clearly see how your products or services differ. However, a customer isn’t likely to know the industry as well as you. They primarily look at price instead of value, so it’s up to you to create a strategy to sell them on value.
Listen for Opportunities
Customers also tend to know how salespeople operate. For instance, they know that you’re going to tell them features and try to push them to buy, so they’re already on the offensive. The goal is to listen in order to get a better feel for how you can strategically position your solution to their problems. Do they want more information? Do they know what they want or are they asking for help subconsciously? Do they desire more information or want you to point out the best products to help with their issue?