Struggle of Women In Tech Marketing Jobs

Gender Pay Gap

The study conducted by Glassdoor on 25 leading tech companies shows a remarkable gender pay gap. In most of these companies, men are reported to get a higher salary package in comparison to the female employees (with similar skills and experience) working in the same capacity. The difference in median annual base pay of men and women working in leading IT companies ranges from +$4,192 to -$25,104, which shows a yawning gap in salaries wherein the boys club of Silicon Valley continues to bag the lion share. Although, at entry-level the gender pay gap is not visible but in the course of rise through the ranks, the women are left behind.

Fit to Follow, not to Lead

According to the latest Grant Thornton International Business Report, the share of women in senior management roles globally is only 24 percent. Women are considered to be good for retail or background services but not for high designations making big and impacting decisions. When it comes to promotion or assigning a profile with many responsibilities, women are not included in the candidature. Using the shield of “with all other responsibilities that women have, they should be given easy work”, the women in tech marketing jobs are not given the opportunity to come up.

Sexual Harassment

Heidi Roizen, co-founder and CEO of software company T/Maker, was working on a deal with Sr. Vice President of a leading PC manufacturer, in 1985. The deal failed because, Roizen did not respond to the lecherous advances by the senior executive during a meeting over dinner for some paperwork. After a long time, she has shared this experience on her blog. Although this is one case to cite but if this happened with a CEO, the probability for women in a hierarchy can be easily estimated. Tech valley is not an exception in considering women as a sex object.

Culture UN-fit

The “she” candidature is kept on lower priority with a plea “not a culture fit”. This jargon lacks a clear definition but has certainly reduced the number of women hired for tech profiles. Since this is a totally self-created criterion with no standard or transparency, chauvinist decision makers conveniently play this card in gender biased hiring.

Social Prejudice

The “Society Earth” has some widely accepted prejudices about men and women, across the borders. Few of them are critical obstacles on the path of success for women in tech jobs. According to social norms, “Technology is thought to be a man’s strong point”. For instance, in May 2009, Dell unveiled a new website with the classic “make it pink” conviction. It is believed, that women, in general, have no worthy knowledge about technology and buy gadgets or laptops solely on the basis of their looks. Social norms relating to women’s intelligence in science and mathematics also curb their growth in the IT sector. It is said that women cannot take crucial decisions or handle pressures of deadlines. To add, people think that the Silicon Valley is extremely dynamic, and for a woman to cope up this speed is an unrealistic challenge.